This is the third article about
NicheFinder keyword research software.
It explains what the keyword statistics
reported by NicheFinder mean for your business.
Imagine knowing exactly which of your skills, knowledge, or
ideas would find the largest demand and bring you
lots of money... No more guesswork, no more learning from your own
mistakes, no more waste of time and money. Nice picture, isn't it?
It is now possible with NicheFinder. This
marketing tool will give you a lot of valuable information
about the demand for specific products or services in your field,
as well as other exciting information and business ideas.
You can do any or all of the following with NicheFinder:
- Find new product ideas
- Find good joint venture opportunities
- Find proper complementary product ideas
- Find many ways to further improve your products
- Find the hottest products and services in your industry
- Find new target markets for your products
- Find excellent topics for your new articles
- Find the most popular keywords for your web pages
- Find an appropriate domain name for your web site
- Evaluate your ideas before investing time and money
- Get the insight in market situation
You'll be able to do all of the above with tremendous speed,
much faster than a team of brainstorming marketers.
Are you wondering how? Read on, and we'll tell you.
A business idea, your area of interest, your target market, or a product
can be briefly described with a key phrase,
such as "golf course" or "web hosting service".
Keywords are used when people look for something with
search engines, or describe their web pages for search engine submission.
NicheFinder makes use of this practice.
It finds more key phrases related
to your request from the top-ranking pages
returned by a search engine.
This is how it works. You enter a single key phrase describing
your area of interest. NicheFinder performs the search engine request,
then browses the top pages, and finds the key phrases on those pages.
Then it returns you a large list of related key phrases, which were
found on the most relevant pages on the Internet. A list typically
consists of hundreds of new key phrases. You set the desired
number, up to 500 per query. Each new keyword may
give you valuable business ideas, a possible product name,
a new target market, or at least a good keyword for your web page.
And even a single good business idea can make a fortune for you!
You can find many key phrases using the method described above,
and you can do it quickly with NicheFinder. But it would take
a lot of time and effort to process those large lists manually.
That's why NicheFinder also helps you to evaluate each idea.
Demand, supply, and other figures reported by NicheFinder will
help you quickly choose the best keywords.
The first figure is Demand. It is estimated
judging by how many times people entered the keyword in
search engines last month.
This figure lets you estimate the market niche size.
The bigger this value, the more customers you can attract,
supposed you have enough resources. You'll generally want this
figure to be large.
The second figure is Supply. The estimation
is based on the number of pages returned by a search engine
for that key phrase. This figure shows how
many competitors are working in the same target market.
The bigger this value, the more competitors you'll have,
so you'll want keywords with small Supply figures.
The third figure is the
Keyword Effectiveness Index (KEI).
This figure makes it easy for you to find the niches that
have a high demand, with little competition. Those are
exactly what you want. The bigger this figure, the better.
You may call it "Keyword Profitability", or
"Market Potential", as well.
NicheFinder also shows you the number of ads on the
leading pay-per-click search engines (Google AdWords
and Overture) for your target keywords.
This gives you one more way to estimate the competition.
Plus, you can effectively advertise in PPCs with cheap keywords,
which few other marketers found.
Knowing all those statistics about your target keywords,
and easily revealing new ones, will give you a major
competitive advantage.
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